A truly prescient demonstrator at a London anti-Trump rally in 2017. Photo by Alisdare Hickson, Openverse
A truly prescient demonstrator at a London anti-Trump rally in 2017. Photo by Alisdare Hickson, Openverse
People who are angry, afraid and hateful make bad decisions including selecting the kinds of choices that are contrary to their own best interests.
It is pretty obvious that Trump is a proverbial one-trick pony when it comes to political rhetoric and speech. Everything he says and does is about blame, retribution, denigration, abuse, name-calling that would make a schoolyard bully envious and other low—and getting lower—tactics.
The contrast between his speech and that of his mini-me, Vance, versus words and attitude of the Harris/Walz campaign is so dramatic that it almost takes on an air of unreality. But, who are Trump and Vance really talking to?
The answer is surprisingly straight forward. They have totally tailored their appeal to people who are scared, angry and hateful. Of course this sort of thing also appeals to media outlets who consider hate speech as “controversial” and thus newsworthy.
But why angry, fearful and hateful people? This is best answered with a question: “Have you ever seen people that are afraid or angry or hating everyone around them making good and logical choices?” And as the Bard said, “Ay, there’s the rub.”
If one looks at Trump and Vance and their actual campaign positions—when they actually state one—the ideas are loony, utterly hateful, unconstitutional or just plane stupid. It does not take a monumental intelligence to see how bad and destructive their ideas are.
But get a crowd riled up with hatred and ridicule and you can get them to agree with you, especially if you made them afraid of something first.
We can begin to see an operating pattern here. Trump and Vance spew some crazy lie generally hoping to make people scared of something, for example, “They’re eating the dogs…” “We’re being invaded by illegals…” “Our cities are all under attack or control Venezuelan gangs…” It really doesn’t matter which.
These fear and hate buttons are followed up with blaming Harris and Walz, Biden, Obama, anyone who isn’t Trump and Vance—you know, all those liberal “communists.”
To people who are already way down in the fear-anger-hate band of existence this resonates with them because it has an emotional content which gets the to react. And now we arrive at the key word, react.
What Trump, Vance and the host of far-right Republicans and wannabe fascist billionaires—go ahead and insert the name Musk here if you so desire—really want is reaction. The last thing they want is the opposite: sober and non-reactive analysis.
People who are above fear, anger and hate are far more analytical in their approach to digesting information and life itself. They make better decisions. They make better choices, not only for themselves but the others around them. Analytical people look and listen to Trump and Vance and think about what they’ve just seen or heard and then think, “Not on my watch.”
It comes down to this. People who are angry, afraid and hateful make bad decisions including selecting the kinds of choices that are contrary to their best interests.
Riling up the white supremacist factions to show up in towns like Springfield, Ohio has a purpose too. A small town with a productive and vibrant immigrant community is a perfect target for these low-lifes for two reasons. First, it is not too geographically large allowing them make at least some visual impact and noise—and get some media attention. And two, they can create through that media megaphone the impression that they can create this kind of havoc everywhere. And this is a falsehood.
A key hallmark of puny-minded fascists is trying to make themselves seem more numerous than they actually are. News reports of white supremacist gangs and the Klan showing up in Springfield, Ohio omit the fact that their numbers were quite small. They operated from the shadows in some cases phoning in bomb threats and distributing leaflets.These are their standard intimidation ploys.
Meanwhile, the Republican governor of Ohio did the right thing and called in state troopers to protect the community from the external threat generated solely by Vance and Trump.
Good Decisions and Bad Decisions
How do you gauge which is which? Hopefully this essay helps answer that question. Let’s look at it another way.
Say you’re at a Trump rally. There’s a small crowd of angry people cheering at lines of complaint, blame, danger and gloom, with the candidate or his mini-me making up new and even more horrendous scenarios that are designed to make you cringe.
Or, you’re in a stadium filled with 10s of thousands cheering someone who smiles, has solutions and is looking at the future and not stuck in the past. Someone who actually furnishes data and comparatives for you to think with rather than react to.
Which of these scenes do you think will generate better decisions?
Encourage your friends to actually listen to the candidates. And more importantly pay attention to how they feel emotionally when doing so. Do they feel fearful? Or are they happier, calmer? This is an important, even critical measure.
Perhaps one of the most important actions we can all take in the run-up to the most important election in our history is just ignore media reports which parrot the rhetoric of hate, dear and division. Actually, this works well any time, election or not. Think of how much better our decisions would be.
Marty Kassowitz is co-founder of Factkeepers. As founder of Interest Factory and View360, he brings more than 30 years experience in effective online communications, social media management, and platform development to the site. He is a writer, designer, editor and long time observer of the ill-logic demonstrated by too many members of the species known as Mankind. After a long history of somewhat private commentary on a subject he totally hates: politics, Marty was encouraged to build this site and put up his own analyses as well as curate relevant content from other sources.
Help Support Factkeepers!
{"id":null,"mode":"form","open_style":"in_place","currency_code":"USD","currency_symbol":"$","currency_type":"decimal","blank_flag_url":"https:\/\/factkeepers.com\/wp-content\/plugins\/tip-jar-wp\/\/assets\/images\/flags\/blank.gif","flag_sprite_url":"https:\/\/factkeepers.com\/wp-content\/plugins\/tip-jar-wp\/\/assets\/images\/flags\/flags.png","default_amount":500,"top_media_type":"none","featured_image_url":false,"featured_embed":"","header_media":null,"file_download_attachment_data":null,"recurring_options_enabled":true,"recurring_options":{"never":{"selected":true,"after_output":"One time only"},"weekly":{"selected":false,"after_output":"Every week"},"monthly":{"selected":false,"after_output":"Every month"},"yearly":{"selected":false,"after_output":"Every year"}},"strings":{"current_user_email":"","current_user_name":"","link_text":"Leave a tip","complete_payment_button_error_text":"Check info and try again","payment_verb":"Pay","payment_request_label":"Factkeepers.com","form_has_an_error":"Please check and fix the errors above","general_server_error":"Something isn't working right at the moment. Please try again.","form_title":"Help Support Factkeepers","form_subtitle":null,"currency_search_text":"Country or Currency here","other_payment_option":"Other payment option","manage_payments_button_text":"Manage your payments","thank_you_message":"Thank you for being a supporter!","payment_confirmation_title":"Factkeepers.com","receipt_title":"Your Receipt","print_receipt":"Print Receipt","email_receipt":"Email Receipt","email_receipt_sending":"Sending receipt...","email_receipt_success":"Email receipt successfully sent","email_receipt_failed":"Email receipt failed to send. Please try again.","receipt_payee":"Paid to","receipt_statement_descriptor":"This will show up on your statement as","receipt_date":"Date","receipt_transaction_id":"Transaction ID","receipt_transaction_amount":"Amount","refund_payer":"Refund from","login":"Log in to manage your payments","manage_payments":"Manage Payments","transactions_title":"Your Transactions","transaction_title":"Transaction Receipt","transaction_period":"Plan Period","arrangements_title":"Your Plans","arrangement_title":"Manage Plan","arrangement_details":"Plan Details","arrangement_id_title":"Plan ID","arrangement_payment_method_title":"Payment Method","arrangement_amount_title":"Plan Amount","arrangement_renewal_title":"Next renewal date","arrangement_action_cancel":"Cancel Plan","arrangement_action_cant_cancel":"Cancelling is currently not available.","arrangement_action_cancel_double":"Are you sure you'd like to cancel?","arrangement_cancelling":"Cancelling Plan...","arrangement_cancelled":"Plan Cancelled","arrangement_failed_to_cancel":"Failed to cancel plan","back_to_plans":"\u2190 Back to Plans","update_payment_method_verb":"Update","sca_auth_description":"Your have a pending renewal payment which requires authorization.","sca_auth_verb":"Authorize renewal payment","sca_authing_verb":"Authorizing payment","sca_authed_verb":"Payment successfully authorized!","sca_auth_failed":"Unable to authorize! Please try again.","login_button_text":"Log in","login_form_has_an_error":"Please check and fix the errors above","uppercase_search":"Search","lowercase_search":"search","uppercase_page":"Page","lowercase_page":"page","uppercase_items":"Items","lowercase_items":"items","uppercase_per":"Per","lowercase_per":"per","uppercase_of":"Of","lowercase_of":"of","back":"Back to plans","zip_code_placeholder":"Zip\/Postal Code","download_file_button_text":"Download File","input_field_instructions":{"tip_amount":{"placeholder_text":"How much would you like to donate? You can change this amount to anything you would like.","initial":{"instruction_type":"normal","instruction_message":"How much would you like to donate? You can change this amount to anything you would like."},"empty":{"instruction_type":"error","instruction_message":"How much would you like to donate? You can change this amount to anything you would like."},"invalid_curency":{"instruction_type":"error","instruction_message":"How much would you like to donate? You can change this amount to anything you would like."}},"recurring":{"placeholder_text":"Recurring","initial":{"instruction_type":"normal","instruction_message":"How often would you like to donate this?"},"success":{"instruction_type":"success","instruction_message":"How often would you like to donate this?"},"empty":{"instruction_type":"error","instruction_message":"How often would you like to donate this?"}},"name":{"placeholder_text":"Name on Credit Card","initial":{"instruction_type":"normal","instruction_message":"Enter the name on your card."},"success":{"instruction_type":"success","instruction_message":"Enter the name on your card."},"empty":{"instruction_type":"error","instruction_message":"Please enter the name on your card."}},"privacy_policy":{"terms_title":"Terms and conditions","terms_body":null,"terms_show_text":"View Terms","terms_hide_text":"Hide Terms","initial":{"instruction_type":"normal","instruction_message":"I agree to the terms."},"unchecked":{"instruction_type":"error","instruction_message":"Please agree to the terms."},"checked":{"instruction_type":"success","instruction_message":"I agree to the terms."}},"email":{"placeholder_text":"Your email address","initial":{"instruction_type":"normal","instruction_message":"Enter your email address"},"success":{"instruction_type":"success","instruction_message":"Enter your email address"},"blank":{"instruction_type":"error","instruction_message":"Enter your email address"},"not_an_email_address":{"instruction_type":"error","instruction_message":"Make sure you have entered a valid email address"}},"note_with_tip":{"placeholder_text":"Your note here...","initial":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"empty":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"not_empty_initial":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"saving":{"instruction_type":"normal","instruction_message":"Saving note..."},"success":{"instruction_type":"success","instruction_message":"Note successfully saved!"},"error":{"instruction_type":"error","instruction_message":"Unable to save note note at this time. Please try again."}},"email_for_login_code":{"placeholder_text":"Your email address","initial":{"instruction_type":"normal","instruction_message":"Enter your email to log in."},"success":{"instruction_type":"success","instruction_message":"Enter your email to log in."},"blank":{"instruction_type":"error","instruction_message":"Enter your email to log in."},"empty":{"instruction_type":"error","instruction_message":"Enter your email to log in."}},"login_code":{"initial":{"instruction_type":"normal","instruction_message":"Check your email and enter the login code."},"success":{"instruction_type":"success","instruction_message":"Check your email and enter the login code."},"blank":{"instruction_type":"error","instruction_message":"Check your email and enter the login code."},"empty":{"instruction_type":"error","instruction_message":"Check your email and enter the login code."}},"stripe_all_in_one":{"initial":{"instruction_type":"normal","instruction_message":"Enter your credit card details here."},"empty":{"instruction_type":"error","instruction_message":"Enter your credit card details here."},"success":{"instruction_type":"normal","instruction_message":"Enter your credit card details here."},"invalid_number":{"instruction_type":"error","instruction_message":"The card number is not a valid credit card number."},"invalid_expiry_month":{"instruction_type":"error","instruction_message":"The card's expiration month is invalid."},"invalid_expiry_year":{"instruction_type":"error","instruction_message":"The card's expiration year is invalid."},"invalid_cvc":{"instruction_type":"error","instruction_message":"The card's security code is invalid."},"incorrect_number":{"instruction_type":"error","instruction_message":"The card number is incorrect."},"incomplete_number":{"instruction_type":"error","instruction_message":"The card number is incomplete."},"incomplete_cvc":{"instruction_type":"error","instruction_message":"The card's security code is incomplete."},"incomplete_expiry":{"instruction_type":"error","instruction_message":"The card's expiration date is incomplete."},"incomplete_zip":{"instruction_type":"error","instruction_message":"The card's zip code is incomplete."},"expired_card":{"instruction_type":"error","instruction_message":"The card has expired."},"incorrect_cvc":{"instruction_type":"error","instruction_message":"The card's security code is incorrect."},"incorrect_zip":{"instruction_type":"error","instruction_message":"The card's zip code failed validation."},"invalid_expiry_year_past":{"instruction_type":"error","instruction_message":"The card's expiration year is in the past"},"card_declined":{"instruction_type":"error","instruction_message":"The card was declined."},"missing":{"instruction_type":"error","instruction_message":"There is no card on a customer that is being charged."},"processing_error":{"instruction_type":"error","instruction_message":"An error occurred while processing the card."},"invalid_request_error":{"instruction_type":"error","instruction_message":"Unable to process this payment, please try again or use alternative method."},"invalid_sofort_country":{"instruction_type":"error","instruction_message":"The billing country is not accepted by SOFORT. Please try another country."}}}},"fetched_oembed_html":false}
{"date_format":"F j, Y","time_format":"g:i a","wordpress_permalink_only":"https:\/\/factkeepers.com\/why-fear-anger-and-hate-are-valuable-commodities-to-trump-and-vance\/","all_default_visual_states":"inherit","modal_visual_state":false,"user_is_logged_in":false,"stripe_api_key":"pk_live_40P3DgGDAHEP1QtJ0nOU4nms5JYHI8GbQ05dYiB1S8OPP5oMSIpOCCeeIawOyeW6bWDkDMWdUeggbhxOQTSA6aedu00ROAbhXBd","stripe_account_country_code":"US","setup_link":"https:\/\/factkeepers.com\/wp-admin\/admin.php?page=tip-jar-wp&mpwpadmin1=welcome&mpwpadmin_lightbox=do_wizard_health_check","close_button_url":"https:\/\/factkeepers.com\/wp-content\/plugins\/tip-jar-wp\/\/assets\/images\/closebtn.png"}