Join our mailing list to receive the latest news and updates from our team.
You have Successfully Subscribed!
AI has brought forth an array of new software tools, but it has also empowered scammers with new ways to con people into handing over their money. Luckily there are tried and true methods for defeating their efforts.
Imagine this: Two days before your family holiday party, you get a text about an online order you placed a week ago, saying the package is at your door. It comes with a photo—of someone else’s door. When you click the attached link, it takes you to the online store, where you enter your username and password. Somehow that doesn’t work, even though you answered your security questions.
Frustrated, you call customer service. They tell you not to worry since your package is still on the way. You receive your package a day later and forget all about the earlier hassle. In the end, it was just a mistake.
You are unaware of the terrifying thing happening in the background.
Old-fashioned threats haven’t disappeared—identity thieves still steal wallets, dumpster dive for personal information and skim cards at ATMs—but the internet has made scamming easier than ever.
Generative AI—which refers to artificial intelligence that generates text, images and other things—has improved dramatically over the past few years. That’s been great for scammers trying to make a buck during the holiday season.
Consider online shopping. In some cases, scammers craft deepfake videos of fake testimonials from satisfied “customers” to trick unsuspecting shoppers. Scam victims can encounter these videos on cloned versions of legitimate sites, social media platforms, messaging apps and forums.
Scammers also generate AI-cloned voices of social media influencers appearing to endorse counterfeit products and create convincing but fraudulent shopping websites populated with AI-generated product photos and reviews. Some scammers use AI to impersonate legitimate brands through personalized phishing emails and fake customer service interactions. Since AI-generated content can appear remarkably authentic, it’s become harder for consumers to distinguish legitimate online stores from sophisticated scam operations.
But it doesn’t stop there. “Family emergency scams” exploit people’s emotional vulnerability through deepfake technology. Scammers use AI to clone the voices of family members, especially children, and then make panic-inducing calls to relatives where they claim to be in serious trouble and need immediate financial help.
Some scammers combine voice deepfakes with AI-generated video clips showing the “loved one” in apparent distress. These manufactured emergency scenarios often involve hospital bills, bail money or ransom demands that must be paid immediately. The scammer may also use AI to impersonate authority figures like doctors, police officers and lawyers to add credibility to the scheme.
Since the voice sounds authentic and the emotional manipulation is intense, even cautious people can be caught off guard and make rushed decisions.
How to Protect Yourself
Protecting yourself against scams requires a multilayered defense strategy.
When shopping, verify retailers through official websites by checking the URL carefully—it should start with the letters “HTTPS”—and closely examining the site design and its content. Since fake websites often provide fake contact information, checking the “Contact Us” section can be a good idea. Before making purchases from unfamiliar sites, cross-reference the business on legitimate review platforms and verify their physical address.
It’s essential to keep all software updated, including your operating system, browser, apps and antivirus software. Updates often include security patches that fix vulnerabilities hackers could exploit.
For more information on the importance of software updates and how to manage them, check out resources like StaySafeOnline or your device manufacturer’s official website. Regular updates are a crucial step in maintaining a secure online shopping experience.
Make sure you only provide necessary information for purchases—remember, no one needs your Social Security number to sell you a sweater. And keeping an eye on your bank statements will help you catch any unauthorized activity early. It may seem like another chore, and it probably is, but this is the reality of our digital world.
To protect against family emergency scams, establish family verification codes, or a safe word, or security questions that only real family members would know. If you do get a distressed call from loved ones, remain calm and take time to verify the situation by contacting family members directly through known and trusted phone numbers. Educate your relatives about these scams and encourage them to never send money without first confirming the emergency with other family members or authorities through verified channels.
If you discover that your identity has been stolen, time is critical. Your first steps should be to immediately contact your banks and credit card companies, place a fraud alert with the credit bureaus, and file a report with the Federal Trade Commission and your local police.
In the following days, you’ll need to change all passwords, review your credit reports, consider a credit freeze, and document everything. While this process can be overwhelming—and extremely cumbersome—taking quick action can significantly limit the damage.
Staying informed about AI scam tactics through reputable cybersecurity resources is essential. Reporting suspected scams to relevant authorities not only protects you, but it also helps safeguard others. A key takeaway is that staying vigilant is critical to defending against these threats.
Awareness helps communities push back against digital threats. More importantly, it’s key to understand how today’s scams aren’t like yesteryear’s.
Recognizing the signs of scams can provide stronger defense during this holiday season. And as you develop your threat identification techniques, don’t forget to share with your family and friends.
Who knows? You could save someone from becoming a victim.
The Conversation is a nonprofit, independent news organization dedicated to unlocking the knowledge of experts for the public good. We publish trustworthy and informative articles written by academic experts for the general public and edited by our team of journalists.
{"id":null,"mode":"form","open_style":"in_place","currency_code":"USD","currency_symbol":"$","currency_type":"decimal","blank_flag_url":"https:\/\/factkeepers.com\/wp-content\/plugins\/tip-jar-wp\/\/assets\/images\/flags\/blank.gif","flag_sprite_url":"https:\/\/factkeepers.com\/wp-content\/plugins\/tip-jar-wp\/\/assets\/images\/flags\/flags.png","default_amount":500,"top_media_type":"none","featured_image_url":false,"featured_embed":"","header_media":null,"file_download_attachment_data":null,"recurring_options_enabled":true,"recurring_options":{"never":{"selected":true,"after_output":"One time only"},"weekly":{"selected":false,"after_output":"Every week"},"monthly":{"selected":false,"after_output":"Every month"},"yearly":{"selected":false,"after_output":"Every year"}},"strings":{"current_user_email":"","current_user_name":"","link_text":"Leave a tip","complete_payment_button_error_text":"Check info and try again","payment_verb":"Pay","payment_request_label":"Factkeepers.com","form_has_an_error":"Please check and fix the errors above","general_server_error":"Something isn't working right at the moment. Please try again.","form_title":"Help Support Factkeepers","form_subtitle":null,"currency_search_text":"Country or Currency here","other_payment_option":"Other payment option","manage_payments_button_text":"Manage your payments","thank_you_message":"Thank you for being a supporter!","payment_confirmation_title":"Factkeepers.com","receipt_title":"Your Receipt","print_receipt":"Print Receipt","email_receipt":"Email Receipt","email_receipt_sending":"Sending receipt...","email_receipt_success":"Email receipt successfully sent","email_receipt_failed":"Email receipt failed to send. Please try again.","receipt_payee":"Paid to","receipt_statement_descriptor":"This will show up on your statement as","receipt_date":"Date","receipt_transaction_id":"Transaction ID","receipt_transaction_amount":"Amount","refund_payer":"Refund from","login":"Log in to manage your payments","manage_payments":"Manage Payments","transactions_title":"Your Transactions","transaction_title":"Transaction Receipt","transaction_period":"Plan Period","arrangements_title":"Your Plans","arrangement_title":"Manage Plan","arrangement_details":"Plan Details","arrangement_id_title":"Plan ID","arrangement_payment_method_title":"Payment Method","arrangement_amount_title":"Plan Amount","arrangement_renewal_title":"Next renewal date","arrangement_action_cancel":"Cancel Plan","arrangement_action_cant_cancel":"Cancelling is currently not available.","arrangement_action_cancel_double":"Are you sure you'd like to cancel?","arrangement_cancelling":"Cancelling Plan...","arrangement_cancelled":"Plan Cancelled","arrangement_failed_to_cancel":"Failed to cancel plan","back_to_plans":"\u2190 Back to Plans","update_payment_method_verb":"Update","sca_auth_description":"Your have a pending renewal payment which requires authorization.","sca_auth_verb":"Authorize renewal payment","sca_authing_verb":"Authorizing payment","sca_authed_verb":"Payment successfully authorized!","sca_auth_failed":"Unable to authorize! Please try again.","login_button_text":"Log in","login_form_has_an_error":"Please check and fix the errors above","uppercase_search":"Search","lowercase_search":"search","uppercase_page":"Page","lowercase_page":"page","uppercase_items":"Items","lowercase_items":"items","uppercase_per":"Per","lowercase_per":"per","uppercase_of":"Of","lowercase_of":"of","back":"Back to plans","zip_code_placeholder":"Zip\/Postal Code","download_file_button_text":"Download File","input_field_instructions":{"tip_amount":{"placeholder_text":"How much would you like to donate? You can change this amount to anything you would like.","initial":{"instruction_type":"normal","instruction_message":"How much would you like to donate? You can change this amount to anything you would like."},"empty":{"instruction_type":"error","instruction_message":"How much would you like to donate? You can change this amount to anything you would like."},"invalid_curency":{"instruction_type":"error","instruction_message":"How much would you like to donate? You can change this amount to anything you would like."}},"recurring":{"placeholder_text":"Recurring","initial":{"instruction_type":"normal","instruction_message":"How often would you like to donate this?"},"success":{"instruction_type":"success","instruction_message":"How often would you like to donate this?"},"empty":{"instruction_type":"error","instruction_message":"How often would you like to donate this?"}},"name":{"placeholder_text":"Name on Credit Card","initial":{"instruction_type":"normal","instruction_message":"Enter the name on your card."},"success":{"instruction_type":"success","instruction_message":"Enter the name on your card."},"empty":{"instruction_type":"error","instruction_message":"Please enter the name on your card."}},"privacy_policy":{"terms_title":"Terms and conditions","terms_body":null,"terms_show_text":"View Terms","terms_hide_text":"Hide Terms","initial":{"instruction_type":"normal","instruction_message":"I agree to the terms."},"unchecked":{"instruction_type":"error","instruction_message":"Please agree to the terms."},"checked":{"instruction_type":"success","instruction_message":"I agree to the terms."}},"email":{"placeholder_text":"Your email address","initial":{"instruction_type":"normal","instruction_message":"Enter your email address"},"success":{"instruction_type":"success","instruction_message":"Enter your email address"},"blank":{"instruction_type":"error","instruction_message":"Enter your email address"},"not_an_email_address":{"instruction_type":"error","instruction_message":"Make sure you have entered a valid email address"}},"note_with_tip":{"placeholder_text":"Your note here...","initial":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"empty":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"not_empty_initial":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"saving":{"instruction_type":"normal","instruction_message":"Saving note..."},"success":{"instruction_type":"success","instruction_message":"Note successfully saved!"},"error":{"instruction_type":"error","instruction_message":"Unable to save note note at this time. Please try again."}},"email_for_login_code":{"placeholder_text":"Your email address","initial":{"instruction_type":"normal","instruction_message":"Enter your email to log in."},"success":{"instruction_type":"success","instruction_message":"Enter your email to log in."},"blank":{"instruction_type":"error","instruction_message":"Enter your email to log in."},"empty":{"instruction_type":"error","instruction_message":"Enter your email to log in."}},"login_code":{"initial":{"instruction_type":"normal","instruction_message":"Check your email and enter the login code."},"success":{"instruction_type":"success","instruction_message":"Check your email and enter the login code."},"blank":{"instruction_type":"error","instruction_message":"Check your email and enter the login code."},"empty":{"instruction_type":"error","instruction_message":"Check your email and enter the login code."}},"stripe_all_in_one":{"initial":{"instruction_type":"normal","instruction_message":"Enter your credit card details here."},"empty":{"instruction_type":"error","instruction_message":"Enter your credit card details here."},"success":{"instruction_type":"normal","instruction_message":"Enter your credit card details here."},"invalid_number":{"instruction_type":"error","instruction_message":"The card number is not a valid credit card number."},"invalid_expiry_month":{"instruction_type":"error","instruction_message":"The card's expiration month is invalid."},"invalid_expiry_year":{"instruction_type":"error","instruction_message":"The card's expiration year is invalid."},"invalid_cvc":{"instruction_type":"error","instruction_message":"The card's security code is invalid."},"incorrect_number":{"instruction_type":"error","instruction_message":"The card number is incorrect."},"incomplete_number":{"instruction_type":"error","instruction_message":"The card number is incomplete."},"incomplete_cvc":{"instruction_type":"error","instruction_message":"The card's security code is incomplete."},"incomplete_expiry":{"instruction_type":"error","instruction_message":"The card's expiration date is incomplete."},"incomplete_zip":{"instruction_type":"error","instruction_message":"The card's zip code is incomplete."},"expired_card":{"instruction_type":"error","instruction_message":"The card has expired."},"incorrect_cvc":{"instruction_type":"error","instruction_message":"The card's security code is incorrect."},"incorrect_zip":{"instruction_type":"error","instruction_message":"The card's zip code failed validation."},"invalid_expiry_year_past":{"instruction_type":"error","instruction_message":"The card's expiration year is in the past"},"card_declined":{"instruction_type":"error","instruction_message":"The card was declined."},"missing":{"instruction_type":"error","instruction_message":"There is no card on a customer that is being charged."},"processing_error":{"instruction_type":"error","instruction_message":"An error occurred while processing the card."},"invalid_request_error":{"instruction_type":"error","instruction_message":"Unable to process this payment, please try again or use alternative method."},"invalid_sofort_country":{"instruction_type":"error","instruction_message":"The billing country is not accepted by SOFORT. Please try another country."}}}},"fetched_oembed_html":false}
