The Difference Between News Reporting and Sales Pitches

by | Apr 27, 2022 | Opinions

Photo by Austin Distel

The Difference Between News Reporting and Sales Pitches

by | Apr 27, 2022 | Opinions

Photo by Austin Distel
When producers, writers, camera and sound people put together a message, it is not news. It is editorial at best but it's usually just a cleverly edited advertisement. You are watching sales personnel.

Today marks two years since I’ve watched video News, Punditry or YouTubes of any kind that are so-called news. None of it, and I was a pretty prolific consumer. I was, in a sense, addicted to having someone preach their feelings about what they thought I should think about events. Clever, clever stuff.

Now, I read my news and only watch source video when I’m curious about source.

Hey, I can reach my own conclusions!

And, I am certain that giving this up is the core cause of being able to get so much more done in life. My mind and attention are so much freer.

Here is what I wrote in part when I realized how insidious and harmful it was/is.

So, the producer, and editor, and sound guy and the pitchman and a writer all got together and turned out a marketing message.

This is not news. It is editorial at best but it’s really just a cleverly edited advertisement. And this is how, it appears to me, the vast majority of Americans now get their “news.”

You are watching sales personnel. You are being sold a bad car.

Some watch a little, some watch a lot and some just pass it on without watching it all when they fall in love with a pitch person of their liking. They like that brand of car so they just promote it. Forward the post.

And their viewpoints become your viewpoints. You stop looking. You are no longer a person with power of choice. You smile along because each pitch sits on a mountain of pitches they have sold you before and you’re just buying accessories for this crappy car or boat they gave you in the first place.

But there is virtually nothing there. No wheels, no car even.

Turn it off! Read your news! Watch source videos only! You will actually be better informed!

If you really want to make change in the 21st, just remember that many of the richest men in the world all own media companies (Can you say Twitter? If that actually goes through as a deal). They are dedicated to making you think a certain way.

Peter Kjenaas

Peter Kjenaas

Peter Kjenaas is an author, screenwriter, theater director, producer, chef, AirBnB host, parent and caregiver extraordinaire. And now he adds travel writer to his resumé as he sets off across the country in a 1971 VW camper bus. But first and foremost he is a caring and productive human who has graciously allowed us to post some of his writings to this site. See his latest book at PeterKjenaas.com, and his travel adventures at Riders on the Storm Bus.

0 Comments

Submit a Comment

Your email address will not be published.

Related Articles

Jun 27 2022

40 Ways the GOP Has Become a Clear and Present Danger to Our Country

Here is a list of vital things to remember when deciding who and what to vote for in upcoming primaries and on November 8th.
Jun 26 2022

A Supreme Court Scholar Explains the Larger Impact of Dobbs, AKA the Overturning of Roe v Wade

There is a much darker aspect to the “Dobbs” ruling. In overturning Roe, the majority’s opinion offers a new and weaker standard for overturning the past...
Jun 25 2022

The Supreme Court’s Overturn of Roe v. Wade Turns Back the Clock on Democracy Itself

It’s not a ‘democracy’ when minority-elected presidents nominate Supreme Court justices who overturn constitutional protections and give state governments the power to...
Jun 24 2022

From Fiction to Fact: The Handmaid’s Tale Is Becoming a How-to Manual

Now that we have witnessed the demise of Roe v. Wade at the hands of a Trump-stacked Supreme Court, the story of The Handmaid’s Tale begins to loom large...
Jun 24 2022

The Far-Reaching Implications of the Supreme Court’s Concealed Weapons Ruling

The ramifications of Supreme Court’s shift to “originalism” are just becoming clear. Beyond this gun ruling, the effects will continue to be seen in...
Jun 23 2022

Time to Break Up Monopolies to Prevent Shortages Like Baby Formula

Food experts have warned for years that monopolies make our food supply vulnerable. Now families with babies are paying the price.
toddler boy wearing white shirt leaning back on brown wooden wall
Jun 23 2022

The Best of Times: Making the Case for Optimism

With all the bad news in the world today, you wouldn’t think that the best of times were anywhere near. It is time to take stock of the growing number of things...
Jun 19 2022

Juneteenth Is Now a Holiday, but America Is Still Waiting for Full Emancipation From Slavery

We wake up in a nation where Juneteenth and MLK Day are both national holidays—yet where an entire political party is working to prevent the teaching of the ugliness...
Jun 17 2022

Trump’s ‘Certifiably Crazy’ Plan to Pressure Pence into Handing Over the Election

Had Pence obeyed Trump, said retired federal judge J. Michael Luttig, “America would immediately have been plunged into what would have been tantamount to a...
Jun 12 2022

Seditious Conspiracy: Right-Wing Groups Like Proud Boys and Oath Keepers Seek to Build a White Nation

Proving seditious conspiracy charges against these right wing groups will be challenging. But their racist intent could not be more obvious.
Subscribe for Updates!

Subscribe for Updates!

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This